GEO Search Engineering:
The 5 Pillar Systemᵀᴹ
The five pillars of our system form the framework
we use to analyse and strengthen your AI presence
PILLAR 1:
AI Discoverability
How often and how accurately AI systems can find, recognise, and recommend your firm.
We test your visibility across major AI assistants (ChatGPT, Claude, Perplexity, Gemini, Copilot) to identify:
- If you are mentioned at all
- How your firm is currently described
- Whether that description matches reality
- Where AI is hallucinating or missing information
- Whether you appear in category or location-based searches
This gives you the clearest, most honest snapshot of how AI sees you today.
PILLAR 1: AI Discoverability
How often and how accurately AI systems can find, recognise, and recommend your firm.
We test your visibility across major AI assistants (ChatGPT, Claude, Perplexity, Gemini, Copilot) to identify:
- If you are mentioned at all
- How your firm is currently described
- Whether that description matches reality
- Where AI is hallucinating or missing information
- Whether you appear in category or location-based searches
This gives you the clearest, most honest snapshot of how AI sees you today.
Tagline
PILLAR 2: Brand & Category Clarity
Whether your firm is positioned in a way AI can interpret confidently.
AI needs explicit clarity on:
- Who you are
- What you do
- Who you help
- The problems you solve
- How you differ from category competitors
If your digital identity is vague or inconsistent, AI simply cannot classify you correctly.
This pillar reveals where clarity needs strengthening so AI stops blending or misinterpreting your services.
PILLAR 2:
Brand & Category Clarity
Whether your firm is positioned in a way AI can interpret confidently.
AI needs explicit clarity on:
- Who you are
- What you do
- Who you help
- The problems you solve
- How you differ from category competitors
If your digital identity is vague or inconsistent, AI simply cannot classify you correctly.
This pillar reveals where clarity needs strengthening so AI stops blending or misinterpreting your services.
PILLAR 3: Entity & Topic Strength
The underlying concepts AI uses to determine your expertise.
AI relies on “entities” — not keywords — to understand a business.
We analyse:
- Which service concepts are present
- Which are missing
- Where topics overlap or blur together
- Whether your content signals true expertise
- How well your services align with the entities AI expects
This builds the semantic foundation AI uses to trust and recommend you.
PILLAR 3:
Entity & Topic Strength
The underlying concepts AI uses to determine your expertise.
AI relies on “entities” — not keywords — to understand a business.
We analyse:
- Which service concepts are present
- Which are missing
- Where topics overlap or blur together
- Whether your content signals true expertise
- How well your services align with the entities AI expects
This builds the semantic foundation AI uses to trust and recommend you.
PILLAR 4:
Structural Readbility
Whether your website is structured in a way AI can understand, even when read like a flat document.
AI doesn’t navigate your site like a human.
It extracts meaning from structure, hierarchy, and patterns.
We assess:
- How your services are grouped
- Navigation and page hierarchy
- Thin, redundant, or conflicting pages
- How easy it is for AI to map your expertise
- Whether your structure signals the right category
This ensures your digital architecture matches what AI models expect to see.
Tagline
PILLAR 4: Structural Readbility
Whether your website is structured in a way AI can understand, even when read like a flat document.
AI doesn’t navigate your site like a human.
It extracts meaning from structure, hierarchy, and patterns.
We assess:
- How your services are grouped
- Navigation and page hierarchy
- Thin, redundant, or conflicting pages
- How easy it is for AI to map your expertise
- Whether your structure signals the right category
This ensures your digital architecture matches what AI models expect to see.
PILLAR 5:
Trust Entity and Signals
The external credibility AI relies on to judge reliability and authority.
AI places
enormous
weight on trust signals.
We review:
- Accreditations and memberships
- Awards and recognition
- Third-party listings
- Press and media mentions
- Review sites and testimonials
- Consistency across your entire digital footprint
When trust signals are missing or inconsistent, AI becomes hesitant to recommend you — no matter how good you are.
PILLAR 5: Trust Entity and Signals
The external credibility AI relies on to judge reliability and authority.
AI places enormous weight on trust signals.
We review:
- Accreditations and memberships
- Awards and recognition
- Third-party listings
- Press and media mentions
- Review sites and testimonials
- Consistency across your entire digital footprint
When trust signals are missing or inconsistent, AI becomes hesitant to recommend you — no matter how good you are.